Make Your Image Business Thrive with Caterina

Speak and Succeed – How to Use Public Speaking to Easily Attract Clients

Do you know that most people are more frightened of giving a speech than they are of dying? Because of this, and in preparation for the Sought After Speaker Summit coming up in June, for the month of May, we’ll focus our discussion on how to effectively use public speaking to grow your business.

Speaking can be scary, nerve racking at first, and even frightening. Eventually, anybody can give a good speech -and even a great speech. I assure you with experience and practice and, possibly, some good speech coaching, the day will come when speaking is as easy and as pleasurable as singing in the shower.

You’ll find eight important reasons in this article to start speaking to promote your business: http://www.attractclientswithease.com/articles/speakandsucceed.htm

Join us June 16th and 17th for the Sought After Speaker Two-Day Summit and make your business thrive. http://soughtafterspeaker.com/

Sought After Speaker Summit

Are You Ready to be A Sought After Speaker?

This is THE summit for ambitious entrepreneurs, coaches, consultants and anyone who wants to be louder and prouder about the value they bring!

Top Ten Reasons to become a Sought After Speaker:

#1 Establishes you and your firm as the expert

#2 Increases awareness and visibility for you and your firm

#3 Extends your reach to new people and new places

#4 Solidifies your brand

#5 Increases your credibility and improves your reputation

#6 Creates lots of good feeling, good-will, and influence

#7 Provides an opportunity for your firm to get in front of people for both first and/or repeat engagements

#8 Provides unmatched networking opportunities

#9 Offers the best kind of list building

#10 Significantly increases revenue quickly and with little investment

#11 Allows you present a first, small, easy buying decision to get a new, long-term customer on board

#12 includes fantastic perks like exotic travel and lots of free product

Join us June 16th and 17th for the Sought After Speaker Two-Day Summit and make your business thrive. http://soughtafterspeaker.com/

Getting the Word out to Grow Your Business

Last week, we introduced the topic about how to Get the Word Out to Grow Your Business. For more information on this important marketing strategy, listen to me live in this free tele-class: Getting the Word Out to Grow Your Business at http://www.attractclientswithease.com/teleclasses/GettheWordOut.mp3

It’s not too late to check out the Business Breakthrough Summit, coming up May 19^th & 20^th in the San Francisco Bay Area. You can find details here: http://bizbreakthrough.com/

Networking 2.0 Phoenix – From Contacts to Contracts

I am super excited to get to Phoenix this week! On Thursday, May 10th, I get to share my Networking 2.0 from Contacts to Contracts! This is a great opportunity for both novice and experienced networkers who want to expand their networking strategies and build their influence! For more information, go to: http://www.bizjournals.com/phoenix/event/66581

Networking 2.0 Phoenix – From Contacts to Contracts

Next week I’ll be traveling to Phoenix! I am super excited to present this interactive workshop presented by the Phoenix Business Journal! This program is suited for both novice and seasoned networkers. You’ll leave the workshop with the networking skills you need to find jobs, win new clients and build your sphere of influence.

During this 3-hour workshop, you’ll learn how to be loud and proud about who you are and the value you bring, as well as how to:

·         Introduce yourself in a way that captures people’s attention to immediately engage them
·         Create rapport quickly and begin meaningful conversations
·         Become a resource for referrals to keep your business on other people’s mind
·         Develop a networking plan that meets your goals and objectives
·         Utilize simple, fast flow up techniques that build relationship online and offline
·

Apply strategies to go from “just a contact” to a person of influence with your connections

For more info, go to: http://www.bizjournals.com/phoenix/event/66581

Get the Word Out and Grow Your Business

One myth often believed by entrepreneurs is that having an awesome product or service is enough to make their business grow. Unfortunately this is not true. In today’s business world, with so many other suppliers in the market place providing a similar solution, it is more challenging than ever to stand out in this crowded marketplace.

One of the often over looked marketing strategies, that can result in a flood of new business, is getting free publicity. The challenge to free publicity is that whether or not a story gets published or you get invited as a television or radio guest, it is out of your control, so you can often do a lot and take a lot of time to make something happen and nothing does.

There are, however, lots of things you can do that increase your chances of getting noticed. Follow the great ideas in this article to ensure that you get good results every time from your efforts. http://www.attractclientswithease.com/articles/getthewordout.htm

It’s not too late to check out the Business Breakthrough Summit, coming up May 19^th & 20^th in the San Francisco Bay Area. You can find details here: http://bizbreakthrough.com/

Write for More Revenue

Last week, we began a discussion on how to increase our revenue. Another excellent way to increase your revenue is through writing. That’s right, through writing. Most entrepreneurs don’t have the luxury of a large advertising budget, so we have to think of other ways to show off our great work. We all know that no matter how good your product or service is, no one can utilize it if they do not know it exists.

The answer is simple: All you have to do is sit down and write. Writing is very valuable because people keep articles, newsletters and cards with “10 Ways to…” while they will immediately throw out flyers, brochures and glossy direct-mail pieces. People keep valuable information; you will be called on by clients’ weeks, months or even years later because they still have an article you wrote. Write about the topics and issues that answer the challenges your potential clients are addressing, and watch your phone begin to ring.

There are two other reasons to write. The first is that providing people with helpful information is a way of giving people something for nothing. This creates a good feeling about your business among the people who read your information. Also, by sharing your expertise in writing, you are establishing yourself and your company as an expert. Everyone wants to work with someone they know is an expert at what they do.

Follow these ideas to get your ideas down on paper and watch your profits go up: http://www.attractclientswithease.com/articles/revenue.htm

It’s not too late to check out the Business Breakthrough Summit, coming up May 19^th & 20^th in the San Francisco Bay Area. You can find details here: http://bizbreakthrough.com/

Why is Networking in the New Economy so Important?

In the New Economy emerging today, we less time to communicate our message than ever before, with the many advancements in social marketing. Have you ever thought about getting to the core of how you serve in 20 words or less? You can do it by narrowing down how you help others. Come from the heart. Read what you create and bounce it off your colleagues and see what they think.

That that is one of the elements to success we will be working on at the Networking 2.0 from Contacts to Contracts, an interactive workshop presented by the Phoenix Business Journal and led by me, Caterina Rando! This program is suited for sales people in all industries, novice networkers and seasoned veterans who want to UP their game. You’ll leave the workshop with the networking skills you need to find the right job, recruit top employees, win those much needed new clients and even how to network to find new investors.

During this 3-hour workshop, you’ll learn how to be loud and proud about who you are and the value you bring, as well as how to:

Introduce yourself in a way that captures people’s attention to immediately engage them
Create rapport quickly and begin meaningful conversations
Become a resource for referrals to keep your business on other people’s mind
Develop a networking plan that meets your goals and objectives
Utilize simple, fast flow up techniques that build relationship online and offline
Apply strategies to go from “just a contact” to a person of influence with your connections

For more info, go to: http://www.bizjournals.com/phoenix/event/66581 The event is May 10^th, so if you are in Phoenix, jump on this one! Early bird is $110, ends May 3, 2012, then the price jumps to $162!

Is Your Business Thriving?

I am so excited to share my upcoming events with you! Time to Thrive, An Evening Business Intensive with Caterina Rando, will occur on April 25^th & 26th. This evening intensive is a three-hour program designed to have you gain key entrepreneur insights, embrace my proven add clients now ideas so you can leave with some clear steps to quickly take your business to the next level.

You have two options to attend! I’ll be in Corta Madera on April 25^th from 6pm-9pm, and in Sacramento on April 26^th from 6pm-9pm. You can find more information and register at: http://timetothriveprogram.com/

I can’t wait to see you there!

Is Your Business Bi-Polar? How to Better Manage Your Cash Flow Highs and Lows

Is Your Business Bipolar? How to Better Manage Your Cash Flow Highs and Lows

Business is booming, the phone is ringing, the checks are coming in, your clients are happy and all seems right with the world? Then at other times there are weeks when you think no one ever heard of you and your great reputation, your competition seems to be getting all the goodies and you wonder if you went under tomorrow world anyone notice?

Well, those days are over. Follow the strategies in this great article to ensure that your business stays on an even keel, with steadily increasing revenue: http://www.attractclientswithease.com/articles/businessbipolar.htm

It’s not too late to check out the Business Breakthrough Summit, coming up May 19^th & 20^th in the San Francisco Bay Area. You can find details here: http://bizbreakthrough.com/