Make Your Image Business Thrive with Caterina

Networking 2.0, From Contacts to Contracts

Networking 2.0 is an interactive workshop presented by the Silicon Valley/San Jose Business Journal led by me, Caterina Rando. The program is suited for novice networkers and seasoned veterans who want to up their game. You’ll leave the workshop with the networking skills you need to win new clients and increase your sales!

During this 3-hour workshop, you’ll learn how to be loud and proud about who you are and the value you bring, as well as how to :

Introduce yourself in a way that captures people’s attention to immediately engage them
Create rapport quickly and begin meaningful conversations
Become a resource for refferals to keep your business on other people’s mind
Develop a networking plan that meets your goals and objectives
Utilize simple, fast floow up techniques that build relationship online and offline
Apply strategies to go from “just a contact” to a person of influence with your connections

Register now and take advantage of the early registration pricing! Details and registration available here: http://www.bizjournals.com/sanjose/event/67091

For more info, contact Debra Robinson at 408-299-1816 or debrarobinson@bizjournals.com

Are You Ready to Shift Your Conversation About Money and Wealth?

You don’t have to wait any longer for a new conversation about creating wealth and abundance in your life.

Now, you no longer have to go it alone . . . or feel like you are facing an impossible task on your own. You can take charge of your financial life and future by joining this high level virtual series, the Wealth for Women Global Summit, beginning on Thursday, February 23rd, where I am speaking along with 16 other top wealth and prosperity experts.

Click here <http://wealthforwomensummit.com/?ap_id=CaterinaRando> to learn more and receive FREE INSTANT ACCESS.

Stop Waiting for Ready

This is an excerpt from our upcoming book Entrepreneur Extraordinaire that will be out soon. My chapter is on Business Building Busters To Cast Aside to Ensure Your Success.

Does this sound like you? I have a talented, gifted, gracious, smart client who is frequently waiting until everything is totally figured out as in a course being 1005 written before it is marketed, also until everything is 100% done like every last tweak of a website and until everything is ideal like having 100% enrollment in a group before she starts anything. As a result of this consistent behavior it takes her forever to do anything and her business is not growing. Does any of that ring a bell for you?

Instead of waiting for ready do the opposite and be willing to create and learn as you go.
Maybe that sounds scary and I will not deny that it is, however learning and creating as you go is you being in forward motion. Waiting for ready is staying in the same place and being stagnant while you get everything completed.

Let’s be very clear a successful business is in a constant state of stretching and reinventing and adjusting. You as the entrepreneur are best served by also be in a constant state of stretching, reinventing, adjusting and learning.

Ask yourself right now: Where are you waiting for ready and what is that costing you? Next question: what are you going to do about it? Be willing to be uncomfortable while you are creating, learning and growing is your key to a truly extraordinary business. I promise you will amaze yourself.

LEARN THE SECRETS OF CREATING INFLUENCE TO GROW YOUR BUSINESS AT THE “NETWORKING 2.0 FROM CONTACTS TO CONTRACTS”

I am thrilled to partner with two of American City Business Journals, the Sacramento Business Journal and The San Francisco Business Times.

As we enter 2012, we all are looking for new ways to connect that will result in new alliances, create new opportunities and allow us stand out in a crowded marketplace. “Networking 2.0 from Contact to Contract” is a three-hour workshop and power networking experience that will surely give you the skills to do that. Coming up The Sacramento Business Journal, and the San Francisco Business Times are offering a one year subscription when you join us for this live interactive event.

I will teach you how to be loud and proud about who you are and the value you bring. We will cover creating rapport quickly, how to engage in meaningful conversations; how to be resource for others and build relationships online and offline. Whatever it is you are looking for clients, a job, capital for your business venture, this event is for you. You will learn how to turn contacts into contracts no matter where you come from in the business world.

In this program we will emphasize the difference between simply meeting people and actually creating influence with people. There is a big difference that people with influence know the difference. I will show you how to become a person of influence. I have found with my 20 plus years of experience in helping people grow sustainable and profitable businesses that how we network with others is a vital part of how we develop the ability to easily add clients, get our calls returned and build a great reputation.

This is an incredible opportunity. Your investment includes: the interactive program where you will meet many of the people in the room, an autographed copy of my book, Make Your Connections Count, a year subscription to the business journal and the business journals Book of Lists.

Join me for Networking 2.0 in the Sacramento Area on January 31st.

http://www.bizjournals.com/sacramento/event/ 62361#register or contact Ravi Bazar at (916) 558-7881,rbazaz@bizjournals.com

Join me for Networking 2.0 in San Francisco on February 8th
http://www.bizjournals.com/sanfrancisco/event/60831
or contact call Shane Dorrian at (415) 288-4973 or email sdorrian@bizjournals.com

Join me for Networking 2.0 in the East Bay on February 7th
http://www.bizjournals.com/sanfrancisco/event/60821
or contact call Shane Dorrian at (415) 288-4973 or email sdorrian@bizjournals.com

Happy New Year!-Make it Your Best Year Yet

Every year I create a new, full color, daily inspiration card. I encourage you to download and post it right where you will see it in the morning to uplift and inspire you each day. I love the card we created last year so much that this year’s design is very similar. The message is new.

I wrote these words, keeping in mind that you would read them to yourself, to give yourself a boost and set yourself up for a great day. We can all do well to remind ourselves to be enthusiastic, bolder and to take a risk to achieve a goal.

Download this card and let it serve as a reminder of how powerful you are and all that is possible for you with each day.

Interview with Julie Renee Doering

Julie Renee Doering interviewed me for her Miraculous Living Radio Show! If you want to be loud and proud about who you are and the value you bring, give it a listen here: http://www.blogtalkradio.com/miraculousliving/2011/11/17/caterina-rando-rev-julie-renee-breakthrus-biz-beaming-brite

Upcoming Event: Become an Image Sought After Speaker

It is time for you to learn how to give a speech and gain several new image clients before you leave the venue. Of all the business-building strategies out there, public speaking is the one that can catapult your business growth faster than anything.

I am so thrilled to personally invite you to my two-day Sought After Speaker Summit on October 1st and 2nd in San Francisco.

After years of making rookie mistakes, today I can come home with five ten or even as many as twenty new clients from one speech. At this event I am going to give you all the short cuts and strategies needed to get booked, get the buzz going before you get there and what to do to ensure that you come home with new clients.

In just two days, you will learn the ten steps to being a sought-after speaker, and the best strategies to ensure you accelerate the growth of your business with speaking, teleseminars and webinars.

Find out all the event details here http://soughtafterspeaker.com

VIP blog readers get $100.00 off with coupon code SAS100VIP.

Become a Wiser and More Confident Business Leader

I was recently interview with Karen Buckley of The Wisdom Connection. We had a very stimulating discussion on wisdom, intuition, being loud and proud and cultivating influence. This will be an insightful listen. Click here to listen now: WiseWomanCall.mp3.

Get Published! Get Known! Get Business!

Do you want to showcase your expertise to a wider audience and become known as an image expert on a larger stage? One of the best ways you can create credibility, cachet and visibility for yourself and your image business is to write a book. A book you can put into someone’s hand is exciting. It is a tangible symbol of your expertise and accomplishments.

You can write a complete book from scratch. If you do this, you can either self-publish the book or obtain an agent who will try to sell the book to a major publisher, which can be extremely difficult unless you have more than 25,000 contacts in your list and already are a superstar expert.
You can participate in a compilation, or co-authored, book by writing and contributing one chapter. Even though you only write one chapter, you have a complete book to sell and have all the credibility, cachet and visibility of being a published author.

Which avenue you choose depends on how much time you have and how much effort you want to invest in become a published author. Either choice requires you to market your book; however, you make more profit per book with self-publishing or co-authoring.

My publishing house, Thrive Books®, is looking for co-authors for our newest compilation book. We want experts who can contribute chapters on image, business etiquette, social media and networking. If you need a book to showcase your expertise, add revenue and grow your business, go to http://thrivebooks.com/ to check out the benefits of becoming a Thrive co-author and get published NOW!

The Thrive team will guide you through the process and will provide everything you need to make the most of your book, grow your business and establish your expertise. We have professional editors and ghostwriters who will make the road to publication easy.

Make Your Connections Count

Success in business is not about products or services; it is about people — getting to know who they are and what they do. Your success depends on the width and depth of the people in your sphere of influence.

My professional success as a publisher, business coach and professional speaker comes from the people who know me, like me and trust me. These people comprise my sphere of influence. They send me referrals and are a resource for both my clients and me.

Cultivating a sphere of influence expands your ability to become known as a go-to person. This adds to your expert status and makes it easier for you to expand and grow your business.

Here are easy strategies you can use to create your own sphere of influence.

Increase the number of people with whom you come into contact.
Set goals for meeting new people each week and create an action list.
After you meet someone you want in your sphere of influence, send a handwritten note that says, “Nice meeting you.”
Print note cards with your photo to insure people remember who you are. (Do not send a solicitation letter!)
Refer people in your sphere of influence to each other. When you put two people together, and it goes well, you become a hero.
Create a contact schedule, so you touch base with everyone in your sphere of influence regularly.
Create a system for keeping track of people and record pertinent information, such as spouse’s name, professional affiliations, any awards they have won and so on.

Who is in your sphere of influence now? Who do want in your sphere of influence? Put together an action plan to expand your sphere of influence by at least 20 percent in the next quarter.

Check out THRIVE Publishing’s latest book, Make Your Connections Count, and learn strategies and ideas from top experts to help you turn your networking efforts into a business building machine. Click here to learn more and to pick up your copy today.

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