Who You Are is Monetizable

lady laying on moneyWhen women entrepreneurs want to attract clients they focus on getting clear on what they are offering and what the results that they get for their clients. This is great. What I want you to know is that you have so much more to offer then just your skills and your services, so much more.

Remember that people care about how you make them feel and that decisions are made first in the emotional brain and then justified in the neo-cortex brain, also called the executive brain. People choose to work with you not only because of what you do, they choose to hire you because of who you are.

Who you are, is the sum of all those qualities that are wonderfully authentically you. Because they are a core part of you, you may not have yet acknowledged or realize that they are anything special.

Like the acupuncturist who gives her patients a hug when she first sees them and sits down and really explains the treatment to her patients, making them feel cared for and empowered about their health. Or think of the image consultant who looks great, but not impeccable making her down to earth rather than intimidating, she sees beauty in everyone so she makes all her clients feel beautiful. Or the social media trainer that has figured out how to say everything in a way that techno neophytes can understand, allowing them to feel welcome and not overwhelmed in her class.

Now, think about who you are, what are your special qualities that you think also attract your clients? Maybe it is your warmth, your generosity, your accessibility, your kindness, your fun, the way people feel safe with you or they feel seen and heard with you. Identify these very special qualities that make up who you are and them amplify them in your business. For example if people in your industry have a reputation for being unreliable, you be super reliable and you be outspoken about the fact that you and your firm are super reliable. If integrity is a rare virtue in your profession: then you be the embodiment of integrity.

Are you getting the idea? It is not just what you do. Who you are can also attract a ton of clients to you. Go and think about what are those qualities that you want to emphasize and present more in the marketplace. Emphasize these qualities in all you do in your business as see how much more you magnetize clients to you.

This is something we put more attention on at the Business Breakthrough Summit. If you have not attended yet join us to become louder and prouder about the value you bring while being more of who you are and seeing your revenue increase as a result. Find out more at http://bizbreakthrough.com

Get A Wall Calendar and Thrive

wall calendar picLast year I used an online calendar Schedulicity® I am still using it; I like it a lot. It allows clients and late night surfing potential clients to book their own appointments and it allows my THRIVE Team members to book and change appointments for me, and everyone on my team can see my whole schedule. (Here is a link for a 60 day free trial https://www.schedulicity.com/Business/Appointments/Calendar.aspx)

While I love the efficiency and increased productivity of an online calendar there is the dark side to it that no one tells you. You can easily overbook when you can only see one month at a time.

Now I know none of us are new to using a calendar, what I have found though is that when you start to get super busy you need to schedule down time and you can overbook when you only see a month at a time.

Here is my cautionary tale. Because I did not have a calendar where I could see several months at once, last year, I scheduled, for the beginning of this year, five of my own two-day events in five weeks, plus my annual Goals Gala, our client appreciation event. These are big productions that demanded a lot of energy from my whole team and myself. I was wiped out. Never again!

Now, in addition to my online calendar, I have a 3 feet X 5 feet wall calendar that I can glance at and see the whole year in an instant. You do not put appointments on your wall calendar, only day-long activities.

Also you want to color code your calendar for different activities for even easier reviewing. My color code system is the following:

Green stars for my two-day summits 



Purple stars for my two day advanced programs

http://www.thrivingspeaker.com http://www.thrivingbusinessprogram.com

Gold stars for travel days

Red stars for marketing speeches or paid speeches


Pink stars for VIP days with clients

Orange stars for my year-long elite client mentoring program

The wall calendar and the color coding is valuable for many reasons:

1. I can see if I have enough weeks between events for proper promotion.

2. I can see if I have down days after my speaking/training days to get rejuvenated.

3. I can see in an instant (because my calendar is color coded) if I have any months where I have not hit my goal of 4 marketing speeches each month.

4. I can see in an instant which months are looking slow and need some revenue excitement added.

I love my wall calendar. I have been recommending to all my clients the use of a wall calendar in addition to your smart phone and online calendar. Try it, I know it will make your planning more effective and ensure you get your needed downtime.

A Business Lesson From A Shark

SharksAre you a fan of ABC®s, The Shark Tank®? The television show where entrepreneurs pitch their ideas to investors to get capital for their businesses? If so, then you have seen the self-assured, master negotiating, deal making shark, Daymond John, the founder of the multi-multi-million dollar clothing empire FUBU®.

I mention Daymond because I heard him deliver the keynote address last week at InfusionCon® the annual extravaganza gathering for InfusionSoft® software users.

As someone who has been speaking and teaching speaking for twenty years and has sat in hundreds of audiences, I will say that I was very impressed, Daymond delivered the best keynote address I have ever seen a celebrity give. He used sound effects and video in a very unique and innovative way and he was dynamic, charismatic, and full of energy.

I was very struck by something he said “power comes from being decisive.” I agree one hundred percent. As a business coach I see it over and over especially with women entrepreneurs, they take days, weeks, even sometimes months to make even insignificant decisions. As a result they are not accelerating their businesses. Time is money is never truer than when it comes to the pace of making decisions.

Make a decision, take the action that supports that decision, and do not doubt your decision once it is made. Stick to that decision, stay with it, correct it if you must, be confident in your decision and figure out how to make it still the right decision when something goes awry.

What is your decisiveness quotient? How would you rate yourself on a scale of 1-10? With 10 being you make decisions quickly almost all of the time and 1 being you waver on everything? Whatever your answer, start to focus on being more decisive, up your decisiveness quotient and watch yourself thrive in your business even more. You will see it makes a huge difference.

Make 2013 Your Best Year Yet!

As I created this year’s new, full color, daily inspiration card for you I wanted it to be the year for you to watch yourself amaze yourself. I encourage you to download and post it right where you will see it in the morning to uplift and inspire you each day.


I wrote these words, keeping in mind that you would read them to yourself, to give yourself a boost and set yourself up for a great day. We can all do well to remind ourselves to be enthusiastic, bolder and to take a risk to achieve a goal.

Download this card and each day take a deep breath and spend a few momonts reminding yourself of all the positive intentions and ideas listed here to support you in having an amazing day–every day.


Be Loud and Proud for more Business

Be Loud and Proud For More Business

By Caterina Rando, MCC


There are two very different and distinct groups of business owners: the loud and proud and the keep it quiet.

The loud and proud business owners go out of their way to meet people, share their expertise, speak, write and let people know what they do and the value they bring. They are friendly, always wear a smile, always look good because they are dressed for an insta-sale, a chance meeting or an unplanned conversation with a new potential client at any moment.

Then there are the keep it quiets. They do not go out of their way to meet new people or to let people know about the value they bring. When asked what they do they do not respond succinctly with clarity and confidence.

Do you say you want to build your business in private and yet you are quiet about the value you bring to your clients in public online and off?

Whatever your answer here are a few more things loud and proud business owners do that you can do to, to proclaim to the world that you are loud and proud and you have value to bring.


* Your phone message enthusiastically talks about your business and the value you bring.

* Your email signature includes your phone number, email and website and any special events or promotions you are currently offering.

* You are loud and proud about the value you bring on your Facebook and Linkedin. You post your successes and those of your clients.

* You have a speaker sheet, have identified groups where your ideal clients are gathered and you are connecting with those groups to get booked as a speaker.

*You host your own events to connect with your clients and potential clients to provide them some value and connect live and in person.

* You host a free webinar or teleclass regularly to share your value with new people and grow your list.

* You write regularly of online or offline publications, you proliferate your articles and keep up with your blog. More importantly you get the word out about it.

* You are a frequent radio show guest and seek out opportunities to be a radio show guest.


Now that you have gotten some ideas ask yourself what you are going to do to be more loud and proud. The louder and prouder you are about the value you bring the more your business will thrive!

Caterina Rando’s life work is showing entrepreneurs how to be loud and proud about who they are and the value they bring. She shares ways to build a thriving business using public speaking, getting published and building your expert platform.

She is a master certified coach, business strategist, creator of the Sought After Speaker Summit and author of the national best-seller “Learn to Power Think” now published abroad in 11 languages. Caterina is the founder of THRIVE Publishing, a firm that publishes multi-author books that build businesses and train entrepreneurs on how to use their books, increase their visibility and build their expert status. Download your free audio on How to Be A Sought After Speaker at http://www.soughtafterspeaker.com. Caterina can be reached at Cat@caterinarando.com or by phone at 415 668-4535.

Take Your Power Position

Did you know — there is power in how we stand and sit?

A recent Harvard study shows that our posture triggers hormonal responses in our bodies. A powerful, wide-open position triggers the release of testosterone, which creates feelings of confidence and well-being. A narrow, tightly held posture spikes the release of cortisol, which stimulates feelings of shyness or withdrawal.


Boost your hormones, and your talk


Before Your Speech: If you’re sitting, don’t slouch, and don’t be rigid in your seat, either. Assume a relaxed posture, don’t squish yourself into the chair. Keep your chin up. Make eye contact with the audience. Smile, and take deep steady breaths. This will trigger the release of testosterone and get you ready to deliver a confident speech.


During the Speech: Shift into what I call the Wonder Woman pose: Stand with your feet apart, open your arms wide, and embrace the audience. As you talk, use your body to help tell your story. Keep all movements wide and strong. Raise your arms over your head, put them out to the side. Open your palms wide, stretch your fingers. Be loud and proud on the stage. This not only triggers the release of testosterone, but keeps it flowing smoothly throughout your talk.


Post Speech: Don’t shrug your shoulders, bow your head, or look away. Don’t dash off the stage, either. You’ve earned the accolade. If you don’t accept it, you’ll diminish your power and presence – and reduce that heady dose of testosterone swirling through your veins.

By the way the findings of the aforementioned study are additional support to the idea that you should never sit for a speech. Always be standing in your power position.


Increase Acknowledgement for More Ease in Your Business

When we have challenges on our relationships it is easy to point the finger at other people and say that they are our problem. They don’t listen enough, they don’t help out, they don’t respect me are just a few examples of what you might think. However, blaming others just leads to a dead end. We cannot control other people, and we will waste a lot of energy and give ourselves a lot of grief when we try.


If you want things to change, you have to look for what can you do differently? I suggest increasing your acknowledgement of others.


Don’t confuse a compliment with an acknowledgment. Compliments are usually about someone’s looks or what they are wearing; “Nice tie,” “That blue shirt brings out your eyes,” or “That is a beautiful dress” are all compliments. An acknowledgment focuses on someone’s behavior or character. “Thank you for getting that report to me on time,” “I appreciate you taking the time to meet with me,” or “It means a lot to me when you help me clean up after the
presentation” are all acknowledgments.

When acknowledging people, be specific-do not simply tell people they did a good job or that they are a valuable member of the committee. Tell them why. A few examples of acknowledgments in a professional setting are: “You always are so effective leading the meetings,” “I really value your opinion,” and “Great job on that project; you really used a lot of creative problem-solving.”

Start right now to focus on increasing your acknowledgments, both at work and at home. Getting good at acknowledgment will take some time; pretty soon, though, you will find yourself acknowledging people naturally, with ease. You will find more closeness, camaraderie and fulfillment in all your relationships. Go acknowledge someone right now.

Be an Advocate to Get Attention and Accelerate Your Business

As a coach and consultant working with all kinds or entrepreneurs wanting to grow their businesses, I am always looking, always studying, always paying attention to what creates success beyond basic business acumen.

What is it that makes one financial planner, professional organizer or image consultant successful, and another of equal talent struggle? I have noticed one significant principle that I am compelled to shout out loud. I sincerely believe it is the barrier between having a good business and having a phenomenal business. Take a look at yourself as you read on.

What we are talking about is the “it” factor – that special something that will make you and your business stand out in a crowded marketplace and be selected over your competitors.

The “it” factor is being an advocate: taking a stand for something, and in fact being loud and proud about it. I am talking about the real estate agent who does more than list houses – instead she advocates that every working professional can and should own a home; or the owner of a cleaning service who doesn’t just clean, they use non-toxic products and are vocal about the many benefits; or the insurance agent that does not just sell policies, who instead makes it clear that anyone that has children has a responsibility to have life insurance.

By taking a stand for what you really believe in, by taking the high road, yet focusing on what is a significant benefit of your business, you will find that many more people than usual will respond to your message.


To learn how you can go from a service provider to an advocate for your clients, read the full article at: http://www.attractclientswithease.com/articles/beanadvocate.htm


You can also tune into the tele-class recording at: http://www.attractclientswithease.com/teleclasses/BeAnAdvocate.mp3